(Your shopping cart is empty)
K&N Engineering, of
Riverside, California, is the inventor and leading innovator of
reusable cotton gauze filter technology for automotive applications.
From humble beginnings as a family run business over 35 years ago,
K&N Engineering, now a truly global company with offices in the
U.K. and the Netherlands, continues to exist as a family owned business
with an enthusiast mindset and a direct connection with motor sports
that carries over throughout all levels of management and
manufacturing.
Today, K&N exists as both the sales and brand leader for
performance filters, and maintains a stocking catalogue of over 3,500
part numbers, including an extensive line of both factory replacement
drop-in filters, FIPK (Fuel Injection Performance Kit) applications,
and its line of innovative Performance Gold oil filters.
The Future of Automotive Filtration
Although the current market continues in large part to rely on the now
antiquated disposable paper filter element that has been in existence
since the dawn of the gasoline internal combustion engine, K&N is
pleased to note that in recent months, leading paper filter companies
have seen the light and begun to follow its lead in what can only be
described as a filter revolution as the automotive industry continues
to shift towards the widespread acceptance of long-life performance
gauze filters. The cotton gauze filter market segment has seen
significant investment in global spending towards educating both
consumers and automotive industry engineers in the environmental and
performance advantages associated with long-life air filters. K&N
will continue to spearhead this filter revolution, and has pushed
filter technology to a new level with cutting-edge R&D across its
entire line of air filters, to be announced in further detail in the
very near future.
What “Lifetime” means to K&N and Consumers
The cornerstone of K&N’s philosophy has been, and continues to be,
that automotive performance does not have to have a shelf life, or to
stand at odds with the quality of life of the purchasing consumer or
others. Put simply, the benefits of increased performance associated
with K&N filters contributes meaningfully towards money savings,
fuel savings, and a dramatic reduction in environmental waste for the
life of the vehicle in which the filter is installed. As consumers
become educated in the performance benefits of K&N’s performance
filters, many are surprised to learn that they have been missing out on
benefits that would hold true for them, but for the lack of foresight
in the filter selection that manufacturers and service departments have
made in selecting the filter with which their cars our equipped. In
this sense, K&N appreciates that a little education goes a long way
in helping consumers take an active role in thinking for the first time
about air filters, and then taking an active stance in choosing the
filter that is right for them and best reflects their values and needs.
With this choice made, K&N consumers become K&N advocates for
life, giving “lifetime” another layer of significance.
|
|
|
|
|
 |
|
Copyright © 2003-2010, Euro Styles East LLC., ESE Tuning,
All Rights Reserved.
|
|
|
|
|
